C'ville Entremom

After months of trying to design my own web site, I can appreciate how much value a company like Birch Studio adds to your business. Web site copy? That I can do. But, the design part is completely overwhelming and foreign to me. Sound familiar? Then, you might want to enlist the services of Birch Studio.

Birch Studio was created 15 years ago by husband-and-wife-team David and Jenny Robinson. (Jenny, as she likes to say, owns 51% of the company, so it truly is a mom-owned business.) The company is a branding firm that specializes in marketing collateral. In addition to web site design, they help establish company brands through services such as logo creation and print design work, including brochures, stationary, trade show booth graphics, print ads, sales materials and more. They also help with Search Engine Optimization (making sure your site appears prominently in search engines such as Google, Yahoo!, Bing, etc.), add shopping carts to sites, and offer web hosting packages. Birch Studio’s current portfolio includes some of Charlottesville’s most well-known organizations, such as SNL Financial, University of Virginia Health System, Charlottesville-Albemarle Airport (CHO), Montpelier and Live Arts.

The idea of Birch Studio was created from the Healthy Living Directory – a listing of local health-based companies such as massage therapists, yoga studios and natural food stores – that Jenny and David founded years ago. The couple did the graphic design for that publication, which morphed into a separate business, now known as Birch Studio.

Jenny serves as the face of the company to attract and interact with new clients. (Have you met her? If so, you’d agree the social aspects of this role fit her well.) She’s the business manager, which means she is in charge of all things related to running the business, such as the company’s financials, HR, etc. In addition to her day job, Jenny is mom to 18-month-old Ion. Being self-employed allows her the flexibility to work around Ion’s pre-school schedule. And, having an actual office, located near SNL Financial at 619 High Street, means that she’s focused and more productive during her scheduled work hours.

Want more information on Birch Studio and the services they provide? Visit their web site at www.birchstudio.com.

~Mary Beth Bowen

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This entry was posted on Friday, September 4th, 2009 at 9:49 am and is filed under Local Resources, Logo Development, Print Design, Web Site Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.